How Important Is A Website To A Small Business
The first question that you need answered for yourself is, “ what is the idea or intent behind having a website for a small business?”. Its just not making online sales. It is also about having a presence on the internet. Lets cover both these aspects systematically:
Selling your products online:
almost anything and everything sells online today. If you are unsure whether your product can be something that is sold online you should consult an online marketing expert. There are more chances than not that they will be away the market and sell your product on the Internet. It is not a matter of creating booming sales online but about enhancing your offline sales. It may of course be very possible that your product does become a popular commodity for online shoppers. People shop online today for everything from electronics, cosmetics, groceries, apparel, crafts to even real estate. So you should not presume that your product is not something that can join this wide array of online products without doing some market research taking expert opinion of an online marketer.
Having a presence on the Internet:
many small-business owners go with the presumption that having a website is only about selling products online. This is simply not the case. Internet has become a powerful medium of information for people today. Many shoppers today look for information on the Internet before they go ahead and buy something. They look for information on the individual product as well as the company they are buying the product from. So even if you are not generating online sales having a good informative website about the product you sell and your company will serve to enhance the credibility of your product and your company. In fact, being now small-business this could be more crucial to you than the multi-employee and the multi-million-dollar companies. Having a good and professionally designed website can give an impression of size and professionalism that may otherwise be not possible to achieve.
Even when people are not looking to buy online they often search on the Internet for addresses and location of markets and stores where they may find their product. Having a website will small-business will help these people to find your offline store.
The truth about being in any business is that you face competition. And the truth about competition is that a large part of it has its presence on the Internet. If you do not want to lose any sort of an advantage to your competitors then you should go ahead and think of having a professionally designed website for your small-business.
It is equally important to have a website that is well designed and gives the professional impression. The website with bad navigation and poor designing will serve to cause your business more harm than good by giving an impression of unprofessionalism.