It’s all about standing out amongst the competitor shops. Be unique and draw attention to your Etsy storefront with these tested strategies for every business.
Etsy Selling – How To Start Your Own Online Storefront
Etsy is the biggest online marketplace for art and crafts. Start here for best practises for selling your craft through your own online storefront on Etsy.
When You Should Sell Off-Line
For many people it makes the most sense starting a craft business locally. Selling physically to customers is easier and quicker in many situations. Let’s give you a few examples of when finding customers around you might be easier for a start-up. However, remember that if the craft you make allows it, you should definitely……
Email Marketing For Your Business – A Beginner’s Guide
Many sources will tell you email marketing is the number one method of making sales. And we agree. There are some strong reasons why you should not to be in business online without using email marketing as a tool. What is email marketing? The concept is simple. You have probably encountered it many times on……
How To Start A Blog On WordPress With Dreamhost – Step By Step Guide
Go to WordPress.com to start a free blog. The obvious disadvantage of a free blog is lack of branding. Your website address will look something like this: www.username.wordpress.com. A free blog on WordPress will not allow you full control over customisation and will serve third-party advertisements. Start a free blog if you are still working on……
7 Reasons You Must Have A Website For Your Craft Business
I realise that it is easier than ever before to start selling your crafts online without building your own website. In fact, if your craft is ready, you can have it listed for sale on eBay or Etsy in a matter of minutes and certainly within the day. This is absolutely great and we would……
Capturing Online Leads And Measuring Conversions
A majority of visitors do not convert to sales instantly. However, they may buy from you at a later date. It is important to try and retain as many of your paid search visitors as possible with your business. How do you do that? By ‘capturing leads’. What Are Customer Leads? The commonest and the……
4 Ways To Get Even More Online Traffic
At the end of the day one of the most important factors that is going to drive your sales is traffic, whether they are online customers or physical ones to your home-based craft store. There are ways of getting traffic to your website, or to your craft listing on other e-commence websites like eBay and……
Why And How To Copyright Well
In our previous post we discussed the importance of good product photography and how you can take good pictures. The second element that plays a large part in your online sales is the quality of copywriting. Copywriting well means writing excellent product descriptions, titles and call to actions. Good copyrighting helps a potential customer to……
Why And How To Take Great Product Photographs
This is a topic I love to talk about. I like photography, am good at it and get a lot of satisfaction from taking good product photographs. However, I am not writing about product photography because I like doing it. Product photography is very important part of your craft presentation. When selling online photographs of……
