This question was asked recently by one of our email subscribers and we thought it was a good enough question to merit a post on its own. So thank you for asking. We will try to provide some useful input here.
Sales are the ever important factor in any business. No matter what it is. Most of the time, it is also the scariest part of starting a business. How are you going to manage to sell?
The problem of selling might seem more acute when you are working from home. You do not have a store front where potential customers can be exposed to your work and you can have walk-ins.
But wait. Working from home has huge advantages when it comes to selling. And a woodworking business is just the same. You can manage to sell your woodworking items and products from home very well indeed.
There are several approaches you can take to this.
First of all, how, where and what you sell in a woodworking business depends on where you live. The questions that you need to answer are:
- Does my community use woodworking items?
- What are the popular woodworking products that are in use?
- Are there other craft stores that can house your products?
- Are there craft fairs or related events happening in your area where you can promote your woodworking?
- Where are the methods I can use to easily spread word about my business?
Once you have figured what woodworking items to make that are likely to sell, what are the avenues open to you to market them and spread the word about them?
Most businesses rely on word of mouth from family and friends to begin with.
Family and friends are also usually the first people who buy from you.
Then there are other cheap ways to promote your woodworking products.
Most of the times, the demand for good woodworking crafts and services is high. So you can tap in to this.
Can you put flyers in popular places like coffee shops, store fronts, public boards etc.?
This is an extremely cost reasonable and effective method to draw a selective and interested audience to your work.
Can you put an ad in a local newspaper? Or other published medium?
Remember, you do not have to start with a bang. The most important thing with any business is getting STARTED. You can always learn ways to grow and expand later. If you are in a niche and your work is good, your business will grow on its own accord.
Another thing that you need to consider is whether you want to sell ready made woodworking crafts or your want to extend custom service. You can also do both.
You can continue to make the wood crafts that you are fond of, make some that you think will be popular items for sale and you can extend custom woodworking services where people can also approach you to do specific projects for them.
Custom woodworking is a huge market. The custom projects do not have to be big. People love to buy small custom made woodworking items as well like boxes, holders etc.
If you consider all this you can certainly start making sales from your woodworking practise.
And we have not even got into selling wood crafts online.
Selling woodworking items online can be managed by spending a few hours in front of the computer and learning how to use eBay to sell your wood crafts. It can be quiet simple, really.
But we will not get in to that. Selling online is a huge topic in itself and beyond the scope of this post. We have covered a lot of it in the craft business section.
Thank you for reading. If there are any questions, kindly comment below. We look forward to hearing from you.
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