You are very likely to face pressure from different directions when you start a craft business. You may tend to compare yourself to other craft businesses. You may get business advice from many quarters telling you what and what not to do.
Stay true to your craft and do not start worrying about whether or not it can make you money. Do not compare yourself to other successful businesses because you do not know their full story. The idea is to start your own business on your own ideas and not to try and emulate another. Seeking inspiration is one thing but do not compare yourself to businesses that have had a chance to grow and become successful over the past several years.
Do not begin to doubt yourself and your craft early on.You have greater chances of success if you make a craft you are truly passionate about.
Inspiration and innovation is one thing. But copying another craft business is never going to work. You should work on infusing a personal touch individuality into your craft.
The idea here is to stand out. The name of your craft business, your design and branding are all tools that will help you be successful. People who buy crafts are influenced as much by the crafter as a craft itself. Do you know why Etsy is such a success? I believe it is because people have the experience of buying something authentic from real craft.
When it comes to crafts people are buying originality and authenticity. By staying true to your passion and talent you can ensure your craft have these qualities.
The reason that craft sell so well on Etsy is because the buyers can see the artist behind the craft. Stay true to your craft. Let everyone see the crafter behind the craft.
Some will like your work and some won’t. Continue to do what you love. That should prove to be enough to give your business a good and healthy start.