Like To Grow Plants?
Whether you grow plants as a hobby or it’s something you do to de-stress, there is one more benefit to your pastime. Plant growing is a fulfilling craft that can make you an income. Even a full-time one. There are many small businesses that are doing just this.
And don’t worry if you love plants but worry about your unpredictable green thumb. You do not have to grow your own plants in order to start and run a successful plant selling business.
(We will talk about that later in the post as well.)
Most small businesses start with sales to family and friends.
That is how many people discover that what they are doing for fun is actually something that others want. And will be ready to pay for.
Word By Mouth Publicity.
Do not discount the power of this simple medium. I know many people who have built a successful business only with the aid of a good word from one customer to their family and friends. They have never used formal marketing or spent money on advertisement. In fact this model works very well when selling locally from a small home based business.
Give The Pots A Great Deal Of Attention.
Spend a good amount of research into figuring out your resource for getting good quality, and different kinds of pots for your plants. You know what would be great? If you could find a local potter and work together. Not only will you be giving business to another crafter but can create original pots, just the kind you want. You will add a special touch to your plant brand, raise the perceived value and get higher returns for your plant selling business.
Do not ignore this aspect of your business. Find a way and a product that you can sell online. It doesn’t matter how innocuous that item might seen. The power of getting online lies in the extended reach. Even if you think the demand is limited, when you are capable of supplying to the entire country, that small figure changes radically. In case of a plant business, if you think selling and shipping plants online will be cumbersome, sell seeds. Seeds of all kinds of plants from flowers to fruits & vegetables.
Here is a shop on Etsy selling flower seeds. Have a look. They have over 200k reviews and counting. https://www.etsy.com/listing/957523899/. This speaks of the volume figures that I spoke about just now.
Social Media Is Your Friend.
One of the earliest ways to reach a multitude of people without spending too. much on advertising is to leverage the power of social media. It’s great to spread the word around your family and friends. You can even start by not posting sales pitches at all.
Post posting pictures and updates of the stuff you are doing, the new plants you grow, the new pots you get, the care you take of the plants, the kinds of flowers you grow. In case you are not growing yourself, start buying and posting pictures. Or take permission to take pictures from whatever your plant source is.
You are not limited to selling just plants.
When it comes to running a plant business, you are not limited to selling plants alone. first of all you can sell all kinds of plants. Not just seasonal or flowering ones but also veggies and fruit plants. And then it becomes a simple matter to offer other supplementary products that growers will want to buy from you, starting with seeds. Seeds are extremely convenient to sell online. The shipping usually involves sending out a thick envelope.
Sell All Plants & Gardening Related Stuff.
The other periphery businesses that make natural sense to get into are plant food and equipment. If someone buys a plant from you then the odds are very high that they will also buy some ‘care’ material from you as well. This could be plant food supplements or tools. The great things about selling this is that you will make recurring customers.
How to start selling on 3rd party marketplaces like Etsy.
Check out the Selling on Etsy section on the blog for learning the best practises on selling there. In a nutshell, these places are a great place to start selling online and getting some learning under your belt about selling online. You will get valuable feedback about what is popular as well as how well equipped you are to handle the online business model.
But definitely do figure out a few things first. Plan the inventory. Have a good supply whether it’s your own cultivation or you are sourcing it. Know perfectly how are you are going to package what you sell and how you are going to ship it. There are people selling things on 3rd party marketplaces as well. Etsy, too, has people selling seeds and equipment.
How to generate your first sales online.
Here’s the thing. Whichever marketplace you list your plants or seeds on, be it your own online shop that you use creating a service like Shopify, which is great by the way, you will have to take measures to ensure that you get interested buyers on it. Here is what I recommend.
As I said earlier, the first sales for any home business mostly starts with family and friends. So even if you are selling locally to the people you know, convince them to buy it from your online listing. Direct as many people as you can to your online listing. That will give it traction and with some sales under your belt it will start showing up better in the search results of that platform, such as Etsy.
Never run out of variety.
You should realise that one of the great things about the business of selling plants is that, with a little creativity, you are never going to run out of new things to sell. Is there any limit to the number of plants species out there? Then what about the combinations you can create with different combinations & presentations?
This is something important for any business. Your line of products never gets stale and customers keep coming back for more.
Get your branding in order
At the very outset get your brand image in order. This will allow you to stand out from the completion and also to compete online.
Do post your comments and queries below. We love hearing from you. All the best.