Mobile Art Gallery Art is big business, and starting a mobile art gallery can put you on the road to riches. Take a traditional art gallery; place wheels on it and you have this business opportunity in a nutshell. Maybe it is not that simple, but pretty close. In this enterprise you will want to […]
What is “target market” Usually when a product or service is created, there is a certain kind of populace that is expected to like it more than others. This segment of people that love your product more than others are differentiated by various qualities such as: Age Gender Income level Geographical location Marital status and […]
The secret to success behind any business is to be able to sell. So when we encourage our subscribers to start selling their own art & crafts, the questions on their mind is “How do we do that?” The selling experience can be broken down into 2 stages. Stage 1: Point of sale, which is […]
One of the doubts that plagues a craftsperson mind is the belief that you cannot create something new & attractive enough to sell. In other words you doubt if you are creative enough, struggle to come up with new ideas or just find yourself stuck in a creative rut. Well there’s some great news for […]
For many people it makes the most sense starting a craft business locally. Selling physically to customers is easier and quicker in many situations. Let’s give you a few examples of when finding customers around you might be easier for a start-up. However, remember that if the craft you make allows it, you should definitely […]
Many sources will tell you email marketing is the number one method of making sales. And we agree. There are some strong reasons why you should not to be in business online without using email marketing as a tool. What is email marketing? The concept is simple. You have probably encountered it many times on […]
Go to WordPress.com to start a free blog. The obvious disadvantage of a free blog is lack of branding. Your website address will look something like this: www.username.wordpress.com. A free blog on WordPress will not allow you full control over customisation and will serve third-party advertisements. Start a free blog if you are still working on […]
I realise that it is easier than ever before to start selling your crafts online without building your own website. In fact, if your craft is ready, you can have it listed for sale on eBay or Etsy in a matter of minutes and certainly within the day. This is absolutely great and we would […]
A majority of visitors do not convert to sales instantly. However, they may buy from you at a later date. It is important to try and retain as many of your paid search visitors as possible with your business. How do you do that? By ‘capturing leads’. What Are Customer Leads? The commonest and the […]
At the end of the day one of the most important factors that is going to drive your sales is traffic, whether they are online customers or physical ones to your home-based craft store. There are ways of getting traffic to your website, or to your craft listing on other e-commence websites like eBay and […]
