7 Reasons You Must Have A Website For Your Craft Business

craft business blog

I realise that it is easier than ever before to start selling your crafts online without building your own website. In fact, if your craft is ready, you can have it listed for sale on eBay or Etsy in a matter of minutes and certainly within the day. This is absolutely great and we would never tell you to stop selling on third-party e-commerce websites if you are having success with that. Many people who sell on Etsy, have their own blogs even though they sell only on Etsy. “By not having a website of your own you are missing […]

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Capturing Online Leads And Measuring Conversions

capture online leads and conversions

A majority of visitors do not convert to sales instantly. However, they may buy from you at a later date. It is important to try and retain as many of your paid search visitors as possible with your business. How do you do that? By ‘capturing leads’. What Are Customer Leads? The commonest and the perhaps the most effective method of capturing leads is with email marketing. We will discuss this at length in a later post. But the basic concept is that you will get the visitor to submit his name and email, often in exchange for getting something […]

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4 Ways To Get Even More Online Traffic

get more online customers

At the end of the day one of the most important factors that is going to drive your sales is traffic, whether they are online customers or physical ones to your home-based craft store. There are ways of getting traffic to your website, or to your craft listing on other e-commence websites like eBay and Etsy.com Lets discuss traffic sources for your craft business is a little more detail. Ebay Traffic There are two types of traffic you can have for your eBay listing. It’s own traffic coming from people who visit eBay either directly or through search engines, and […]

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Why And How To Copyright Well

learn to write better

In our previous post we discussed the importance of good product photography and how you can take good pictures. The second element that plays a large part in your online sales is the quality of copywriting. Copywriting well means writing excellent product descriptions, titles and call to actions. Good copyrighting helps a potential customer to convert to a paying customer, immediately or in the long run. Copywriting is a skill that you would do well to learn more about. It is an important sales tool and therefore employs all triggers and techniques that any other selling process does. There are […]

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Why And How To Take Great Product Photographs

This is a topic I love to talk about. I like photography, am good at it and get a lot of satisfaction from taking good product photographs. However, I am not writing about product photography because I like doing it. Product photography is very important part of your craft presentation. When selling online photographs of the crafts can literally make or break a sale. After all, this is the only means the buyer has of viewing the craft. If you are not bothered with showing off your crafts in the best light, what kind of a commitment can you really […]

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How Set The Best Fixed Selling Price For Crafts

How to maximise the fixed selling price for your crafts You should sell your crafts on other platforms apart from eBay auctions as well. Not everyone likes to bid for objects they want to buy and not everyone likes to buy on eBay. You know how much the craft has cost to make and how much you want to be paid for your labour in making it. But there are so many other factors that you can average. You also want to be rewarded for your creativity, ideas, novel design, quality craftsmanship etc. Sadly, many crafters tend to undervalue these […]

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Ebay Auctions – Why You Should Auction Your Crafts

TBefore you proceed we suggest you read the previous post on pricing principles and how they work if you haven’t already. Remember auctions work best for the limited supply crafts. These are the advantages of selling crafts on eBay and other similar auction sites. The demand sets the price. The more people looking to buy your craft the higher the auction price is likely to surge. The final selling price can be much higher than what you’d would have sold it for otherwise. Auctions are a good indicator of “Buy It Now” fixed price. If your craft repeatedly sells at […]

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How To Set The Final Selling Price On Your Craft

There are some very different approaches you can take to price your craft. Choosing the right one is important because it makes a big impact on the amount of money you make. The first thing you need do is throw out any preconceived notion about what you think your craft should is worth. Many amateur crafters tend to grossly undervalue their work. Understand the principles of pricing and you will probably realise that your craft is worth much more than you thought. Using “Limited Supply / Premium” Pricing Principle There is one major reason that should have a direct influence […]

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How To Make And Sell Niche Craft Items

A niche is explained simply as finding or creating something special. The niche is either the craft itself i.e. something that no one or few people are doing. Or it is a variation of a craft i.e. you change or put conditions of your own that make the craft different. For example, iPad covers are not a niche, but hand embroidered iPad covers could very well be a niche since not many are available. The advantage of working in a niche are obvious. You stand out from the rest as one-of-a-kind. There are thousands of iPad covers available online. But only […]

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Money Do’s and Do Not’s For A Craft Business

handling business money matters

Keep just a few things in mind to manage the finances for your craft business better. Do not use personal funds. While, it’s true you are probably going to use your own funds for starting a business, avoid dipping into your personal accounts and savings for future business use. Allocate the amount of funds you want to right in the beginning and then let the business returns provide for additional business expenditure, purchases and expansion. Put Away One Year’s Expenses As Savings This is a measure that is recommended if you are leaving a job to start a craft business, […]

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