How To Choose A Name For Your Craft Business

choose a business name

The process of choosing a craft business name comes after you have decided what kind of business you are getting into. Keeping that in mind choose the appropriate name. Remember to keep future expansions and diversification in mind. Putting a particular ‘craft’ such as ‘cakes, quilts, lamps, bags’ etc. in the business name can make things confusing for the customer if in the future you decide to expand your line of products. While we know that you can get online and start selling real quick, we strongly advise against doing it without choosing a business name first. Right from the first […]

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Setting Up A Creative Workplace

The place where you work with your crafts should be a source of inspiration, solace and creativity apart from serving all the practical functions as well. No major overhaul required. Start with a simple space. Don’t think for a minute that we are asking you to do a major setup here. There are a few prerequisites a crafting workshop should have, but you are in no way limited with your options. Start in a spare room, a closet, in the garage, in a nice corner or even the kitchen if you are ‘cooking’ up your crafts. Take the effort to […]

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Creating Time For Crafting

You have decided to start working on your craft business dream. Now you need to put in the hours to get things moving. What is your situation? Are you already working in a full time job? Do you have a hectic schedule with home and family responsibilities? Where is the time for crafting? Get disciplined with how you spend your time. The first thing you are going to do is get disciplined. Sorry if that sounds ‘lecturous’! But there are ways to siphon off extra time from your existing busy time when you don’t have any time! What things keep […]

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The Most Important Quality Of A Craftperson

Some of you will answer that its talent. Yes, of course you need talent to be successful as crafts person. But only that is not going to ensure business success. So what else? Business acumen? Yes, that is needed as well. Without learning and knowing the business side of things you cannot hope to convert your passion into an income. However, one of the most important qualities that a craftsperson should have is CONFIDENCE! Without confidence in what you do and in your ability, you are not even going to take the first step towards building a source of online […]

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7 Steps To Choose A Perfect Craft To Sell

In this post we are going to nail down every single point of debate in order to decide what is the best craft for you to make and sell. We’ll tackle it in seven steps. Here goes. 1) Take measure of your skill and talent This is the starting point ready. What are your strengths and skills. If you are proficient at knitting you obviously will not make a woodworking craft. The thing to consider is whether you’re current skills are up to the mark. You can easily do this by being unbiased or getting an unbiased opinion from friends […]

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Are You Ready To Be An Entrepreneur?

Discover if you have what it takes to start your own craft business. One of the doubts a person can have regarding starting a business is whether they are actually cut out to run and grow a business. There are certain traits and qualities that all successful entrepreneurs share. Let’s see if you possess them by outlining them briefly in this article. Before I progress, I want to emphasise that I know many talented artists who have made a great success of the business without knowing a lot about running a business. Two things work in their favour. Being very […]

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Not Sure If You Are Creative? Discover Your Crafting Talents

Self doubt can plague anyone, at any juncture and during any enterprise. So starting your own creative business in no exception. You know that you would love to do run your own show. You know that you love art and craft. But at the same time, do you doubt if you are creative enough? Sure you indulge in your crafting talent, but then do you look askance at your friends and family when they tell you, “You should sell this!”? There are ways to get ahead of your fears and doubts regarding your own creativity. The first and most important […]

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7 Easy Steps For Creating A Great Brand Image For A Craft Business

How to Create a Brand for Your Craft Business The steps of branding depend on the nature of your business. For example, certain branding steps differ if you are selling your crafts online as compared to selling them personally. However, most of the steps are common. We talk about them in this post in short. The seven essential steps of building a brand image: Choosing a business name – This is the first step. You will read all about how to choose the best name for your business in another post. Come up with at least 3 to 5 options. As […]

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Why Branding Makes Much More Money For You

Branding / creating a brand image for your craft business, according to me, is a very important thing to concentrate on if you really want to make money from your crafts. Even a small effort goes a long way. Why? “Because branding increases the perceived value of your handicraft. The same handicraft can sell at 3 to 5 times the price if you put just a little effort into creating a brand image first.” So what are the benefits of developing a brand image for your craft business? You can make a 3 to 5 times your income making the same […]

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How To Choose The RIght Setup For Your Business

important of brand image for a business

There are 3 main aspects to deciding the kind of business you want to start – the physical structure and the legal structure and whether you will start part-time or full-time. The physical structure of the business What shape and form that you want your business to physically take in this world? Will it be a store, a space in your home, your website, selling in other craft stores or selling online on eBay and Etsy? You can choose to do any one of the above or combine them. Whatever you decide it is usually a advisable to start with one […]

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