Capturing Online Leads And Measuring Conversions

A majority of visitors do not convert to sales instantly. However, they may buy from you at a later date. It is important to try and retain as many of your paid search visitors as possible with your business. How do you do that? By 'capturing leads'. What Are Customer…

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4 Ways To Get Even More Online Traffic

At the end of the day one of the most important factors that is going to drive your sales is traffic, whether they are online customers or physical ones to your home-based craft store. There are ways of getting traffic to your website, or to your craft listing on other…

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Why And How To Copyright Well

In our previous post we discussed the importance of good product photography and how you can take good pictures. The second element that plays a large part in your online sales is the quality of copywriting. Copywriting well means writing excellent product descriptions, titles and call to actions. Good copyrighting…

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Why And How To Take Great Product Photographs

This is a topic I love to talk about. I like photography, am good at it and get a lot of satisfaction from taking good product photographs. However, I am not writing about product photography because I like doing it. Product photography is very important part of your craft presentation.…

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Ebay Auctions – Why You Should Auction Your Crafts

TBefore you proceed we suggest you read the previous post on pricing principles and how they work if you haven't already. Remember auctions work best for the limited supply crafts. These are the advantages of selling crafts on eBay and other similar auction sites. The demand sets the price. The…

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How To Set The Final Selling Price On Your Craft

There are some very different approaches you can take to price your craft. Choosing the right one is important because it makes a big impact on the amount of money you make. The first thing you need do is throw out any preconceived notion about what you think your craft…

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How To Make And Sell Niche Craft Items

A niche is explained simply as finding or creating something special. The niche is either the craft itself i.e. something that no one or few people are doing. Or it is a variation of a craft i.e. you change or put conditions of your own that make the craft different. For…

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Money Do’s and Do Not’s For A Craft Business

Keep just a few things in mind to manage the finances for your craft business better. Do not use personal funds. While, it's true you are probably going to use your own funds for starting a business, avoid dipping into your personal accounts and savings for future business use. Allocate…

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Set A Clear Financial Goal Before You Begin

One of the things that you need to do while starting a draft business is set initial and realistic financial goals. This puts many things in perspective and helps with the start-up. By starting your own craft business one is guessing that you want to build financial security for you…

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Stay True To Your Craft And Personal Style

You are very likely to face pressure from different directions when you start a craft business. You may tend to compare yourself to other craft businesses. You may get business advice from many quarters telling you what and what not to do. Stay true to your craft and do not…

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