This step involves doing a lot of stuff outside the website of Etsy. It begins even before you list your craft on Etsy. Building a brand starts with small things like choosing a business name, name for your Etsy shop, a logo and a shop banner.
Make no mistake, branding is important. More important than any other activity you can perform for your business. You should never ever ignore it if you truly want to make sizeable profits from your art. Branding will just increase your income manifold even when the amount of work you sell remains the same. Do good branding and work less for more income. What could be better than that.
And the great part is that it takes a few simple and easy steps to create a brand image for Etsy marketplace.
Think of everything that affects the brand image of the business. Think of the things you look at in order to tell a reliable business from another. You and your crafts must never come across as amateurish and every exposure that your business gets should build a great impression. These are a few things you need to work on to have a strong business strong brand image for your business.
A business name that is identifiable and synonymous with your business.
- A good banner and logo for your Etsy shop.
- Great product pictures.
- Great written copy for your description and titles.
- Well-designed and attractive packaging.
- Your profile as an artist.
- Your own website or a blog where you write about your art or even sell your products.
- Working with a niche craft.
Remember your brand image is your one true asset. You will find it a lot more easier to make money from your arts and crafts when you have a strong brand image for your business. A brand image raises the perceived value of your craft. When people notice things like an appealing business name, a nice logo, a a good profile picture, a well written self-profile, they automatically get impressed. They see you as competent, talented and professional. They assume that your work is worth more and are ready to pay for it. Good branding often gets equated with good quality and that is something that people are always willing to pay a higher price for.
It is true that image of a business has a very high bearing on how well you sell. Think of it like this. What if your profile appeared in a popular magazine? Don't you think that you could start asking for more money for your crafts and people will be ready to pay for it? Nothing about your craft changes except that the brand image gets stronger. Every time your brands get stronger you stand to make more money from it. So even before you start your Etsy shop, make sure you have followed the basic steps to start creating a brand image.