In our previous post we discussed the importance of good product photography and how you can take good pictures. The second element that plays a large part in your online sales is the quality of copywriting. Copywriting well means writing excellent product descriptions, titles and call to actions. Good copyrighting helps a potential customer to……
Why And How To Take Great Product Photographs
This is a topic I love to talk about. I like photography, am good at it and get a lot of satisfaction from taking good product photographs. However, I am not writing about product photography because I like doing it. Product photography is very important part of your craft presentation. When selling online photographs of……
Ebay Auctions – Why You Should Auction Your Crafts
Before you proceed we suggest you read the previous post on pricing principles and how they work if you haven’t already. Remember auctions work best for the limited supply crafts. These are the advantages of selling crafts on eBay and other similar auction sites. The demand sets the price. The more people looking to buy……
How To Set The Final Selling Price On Your Craft
There are some very different approaches you can take to price your craft. Choosing the right one is important because it makes a big impact on the amount of money you make. The first thing you need do is throw out any preconceived notion about what you think your craft should is worth. Many amateur……
How To Make And Sell Niche Craft Items
A niche is explained simply as finding or creating something special. The niche is either the craft itself i.e. something that no one or few people are doing. Or it is a variation of a craft i.e. you change or put conditions of your own that make the craft different. For example, iPad covers are not……
Money Do’s and Do Not’s For A Craft Business
Keep just a few things in mind to manage the finances for your craft business better. Do not use personal funds. While, it’s true you are probably going to use your own funds for starting a business, avoid dipping into your personal accounts and savings for future business use. Allocate the amount of funds you……
Set A Clear Financial Goal Before You Begin
One of the things that you need to do while starting a draft business is set initial and realistic financial goals. This puts many things in perspective and helps with the start-up. By starting your own craft business one is guessing that you want to build financial security for you and your family. You can……
Stay True To Your Craft And Personal Style
You are very likely to face pressure from different directions when you start a craft business. You may tend to compare yourself to other craft businesses. You may get business advice from many quarters telling you what and what not to do. Stay true to your craft and do not start worrying about whether or……
Business Essentials – Licence, Permits, Taxation Etc.
In almost every form of business you need to adhere to some guidelines, rules and regulations from the government as well as the community. Here is a checklist that you should look into to ensure that you and your business are in compliance. Do not make the mistake of thinking that your kind of business……
How To Choose A Name For Your Craft Business
The process of choosing a craft business name comes after you have decided what kind of business you are getting into. Keeping that in mind choose the appropriate name. Remember to keep future expansions and diversification in mind. Putting a particular ‘craft’ such as ‘cakes, quilts, lamps, bags’ etc. in the business name can make things……
